The National Portrait, Douglas Coupland

Quebec. QC, Canada

An iconic art piece by a Canadian icon needs a special place for its unveiling. When Simons put its support behind Douglas Coupland and commissioned an art piece about Canada and its diversity, Laso pulled together the launch plan.

But there couldn’t be a launch without a space – and what better spot than the Ottawa Art Gallery in the nation’s capital where the piece could speak volumes to Canadians and tourists alike about their identity.

A fitting end worthy of an artistic achievement, three years in the making.

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