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Simons Stampeding

Quebec. QC, Canada

When Maison Simons expanded across Canada, the Quebec-based retailer stayed true to the tradition of growing roots in the community.

Laso went in search of the most meaningful traditions, which, in Calgary, means the Stampede. There was a string of events weaving in Simons wonderful local partners: a fashion show in partnership with Park fashion, local country music artists and social engagement throughout the festivities. All in line with Simons’ family values and belief in participating in the community.

After 3 years, Simons is a familiar sight on the cityscape and on the tarp of one of Calgary’s first families of chuckwagon racing.

Truly a beautiful union of legacies.

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