Ever the supporter of fresh talent, Maison Simons tied its legacy to a new showcase of the beautiful melting pot of Canada’s artisans and their wonderful wares: Fabrique 1840 – named for the venerable department store’s own origins. The vision was to uplift Canadian design to the same storied heights as Scandi and Japanese craft,… Continue reading Fabrique1840 Launch
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Simons Stampeding
When Maison Simons expanded across Canada, the Quebec-based retailer stayed true to the tradition of growing roots in the community. Laso went in search of the most meaningful traditions, which, in Calgary, means the Stampede. There was a string of events weaving in Simons wonderful local partners: a fashion show in partnership with Park fashion,… Continue reading Simons Stampeding
Artisanal Christmas Market
Leading up to the holidays, the lobby of the Auberge Saint-Antoine set the holiday scene for a festive and stylish Christmas Market. To make it extra meaningful, Laso arranged a partnership with Fabrique 1840 so travellers to la belle province could bring presents and treats back home that were uniquely Canadian in origin. The museum-worthy… Continue reading Artisanal Christmas Market
The Chic Shack Allure
A burger at the Chic Shack isn’t just a burger. Fresh, locally sourced ingredients like bison and Charlevoix cheese make for elevated twists on standard favourites that delight gourmands and burger fanatics alike. Laso let the snappable, shareworthy concoctions take centre stage alongside its stylish clientele on the engaging social channels, resulting in a lively… Continue reading The Chic Shack Allure
JB Skin Guru at the Auberge Saint-Antoine
A unique product calls for a unique audience. Renowned skin guru, Jennifer Brodeur’s line of organic clean beauty skincare products found fresh new faces among Quebec’s influential beauty lovers at its launch at Auberge Saint-Antoine. Clean beauty isn’t just a product; it’s a way of being – and no demo is ever complete without speaking… Continue reading JB Skin Guru at the Auberge Saint-Antoine
The National Portrait, Douglas Coupland
An iconic art piece by a Canadian icon needs a special place for its unveiling. When Simons put its support behind Douglas Coupland and commissioned an art piece about Canada and its diversity, Laso pulled together the launch plan. But there couldn’t be a launch without a space – and what better spot than the… Continue reading The National Portrait, Douglas Coupland
Zero Footprint Store Opening
Living up to a heritage of good citizenship, Maison Simons turned its innovative eye to the future when time came to update the Galeries de la Capitale location. That refresh transformed into a groundbreaking initiative to build a net zero energy store. To help celebrate and share the ideas behind the purpose-led initiative, Laso set… Continue reading Zero Footprint Store Opening